The Marketing and Communications Committee will work with the President, the Secretary General and the Webmaster advising on strategies and in the development of various communication channels to strengthen the ICEM online presence, in particular with the social media and the website. In this way the Committee will work to increase the communications within and outside the council and it will assist the webmaster with ideas to improve the dynamics of the website, social media and of other communication channels. Therefore, the Committee also intends to help the board of ICEM to oversee a consistent and active communication strategy to all stakeholders for the purposes of recruitment of new members, the dissemination and promotion of initiatives and events, awareness and program messaging.